Digital marketing changes to look out for in 2021

The world of SEO and digital marketing is in constant flux. Smart marketers know that they have to keep up with the latest trends in order to stay relevant. In this article, we’ll take a quick look at the upcoming changes in 2021 for web marketing services.

What’s new in 2021 for web marketing services

The impact of the coronavirus pandemic has drastically changed the way people interact with brands online. Now more than ever consumers are making purchases via the digital marketplace instead of bricks and mortar retail stores. Also, more people than ever before are turning to online services for entertainment. So, what does this mean for digital marketers?

Personalization is key

With the increase of people doing their shopping via online platforms, one of the best ways marketers can enhance their brands is by making the experience as personalized as possible for their customers. To really engage their customers, marketers are going to have to step it up when it comes to digital campaigns. Marketing strategies will have to take into account each users personal tastes, preferences and past behavior. The days of generic mass emails are over.

Short form videos have arrived

In 2021, capturing a potential customer’s attention will mean perfecting the art of the short form marketing video. With the rise of TikTok and the general increase of social media use, digital marketers that aren’t making use of short form videos will be missing out. Make your marketing videos short and snappy and get them out on all social media platforms.

Sustainability is in demand

The global pandemic has reinforced customers desire for safe, sustainable products. A recent analysis of search engine trends showed a huge increase for searches for sustainable fashion, vegan food and eco-friendly products. Marketers need to be aware of the demand for more sustainable goods and services and tailor their SEO for Yandex, Google and Bing accordingly.

Voice searching is here to stay

Voice searching apps like Alexa, Siri or Google Assistant are going to play a bigger role than ever before in digital marketing. To stay competitive, digital marketing content in 2021 needs to be fully optimized for voice searches. To be effective, marketing content should be conversational so that it fits with voice searches. If your SEO isn’t taking into account the rise in voice searches, you will definitely miss out in 2021.