Fundamental Principles of Online Marketing

What is online marketing?

Online marketing, also called Internet marketing, web marketing, research marketing or electronic marketing, refers to the use of advertising advertising on the internet to generate audience comments. This method is generally used by sales companies and services directly to consumers or other companies (B2C and B2B). The concept of internet marketing is relatively new, but it develops now faster than others. Many organizations take web marketing as their line of life and their main functional aspect of their marketing strategies. Web marketing results are a lot different from ordinary commercial marketing and can bring six types of biological benefits such as ability capacity, communications are refined, the control is improved, customer service is improved, costs are Reduced and competitive advantages can be obtained based on the competitor’s reaction base.

It has a wider range than ordinary marketing. This is not only an exhibition and online marketing via the Internet, but also incorporates marketing done by email and wireless support.

(ECRM) or the management of the electronic customer relationship and digital customer data also fall into its category.

Internet marketing requires the mix of creative and technical aspects of the Internet. It includes media investment in different stages of the customer engagement cycle via search engine marketing (SEM), search engine optimization (SEO), email marketing, banner advertising on sites Specific web and web strategies 2.0.

Online marketing models

It is strongly associated with different business models given below:


This is an effective economic model consists of the purchase and sale of products or services directly to consumers (B2C), companies (B2B) or consumer to another consumer (C2C). It is encompassing different stages such as development, marketing, sales, delivery, maintenance and payment of products and services.

Lead-based websites

This model refers to a strategy in which an organization generates the value or income from sales of the sites of its customers.

Affiliate marketing

Affiliate marketing is a practice in which a product or service developed by an entity is sold by other active sellers and a sharing of benefits continue among them. These perspectives are often called biological trails.

Local internet marketing

It refers to a strategy that allows small businesses to use the internet advantage to find and feed on real-world relationships. It uses various tools such as social media marketing, the list of local directories and target-oriented online sales promotions.

In addition to these main categories, there are other forms of online marketing like: search engines marketing, viral marketing, email marketing, advertising, niche marketing and geographic targeting