How the Page Experience Update Will Impact SEO

Google is ready to roll out one of its most significant updates in recent memory with the new Page Experience update. The update that was originally set for May 2021 is now set to take place in two phases in June and July 2021. For the first time ever, Google will now include page experience in the way that it ranks web pages on Google.

For many, this will send a cold chill through their spine as they prepare for yet another Google update. However, according to Safari SEO in Sydney, this update is unique because it is the first time that Google have explicitly spelled out what they will be changing. Usually, SEOs will have a document to refer to for such updates, however, in this case, Google have provided significant warning on the forthcoming update.

So, here are three things that you can do today to improve the ranking potential of your website in light of the new changes that are coming through.

Create a Clear User Journey

When a user lands on your web page, it should be clear what they are there for. Whether that is to complete a transaction or to follow up with an enquiry, or simply to learn more about your product or service – it needs to be clear. According to one UK SEO Agency, one of the best things that you can do for your website is to ask an independent friend or family member to go through your website and see how they interact. If the user journey does not make sense to them, it probably won’t make sense to your users either – so make it clear.

Make it Faster

It should go without saying, but the page speed update will be heavily focussed on improving the load time of a website. Websites that are fast to load across a range of devices can expect to see a nice boost in rankings. While Google says that it will not be the be all and end all, it will act as a ‘tie breaker’ when determining how two similar websites will be ranked.

Review Your Hosting

If you are using cheap, overseas hosting – it is time to review your hosting plan. Updating your website hosting is one of the easiest and cheapest ways to improve the performance of your website. Before you go down rabbit holes, see where your website is being hosted and compare that with where the majority of visitors are coming from.


Not prepared for the latest Google update? There’s still time! Act now to ensure that your website is fast and user friendly for the next update by implementing these three easy to action changes today.