Starting a business with a digital presence or updating your marketing knowledge/ skills, you would have come across the term SEO and maybe googled also “What is SEO?”. If you don’t understand SEO’s real advantages, you might not get convinced with the definition and how it is worth your time or money.
Let’s start by refreshing our understanding and meaning of SEO; In layman’s language, SEO (Search Engine Optimization) is the process of improving and enhancing a website in ways that help it rank in organic search results when users search for specific words and phrases.
In this new digitalization era, your business is losing many prospective customers and money if it is not optimized as per the digital era norms. So, let’s learn about SEO benefits.
Key Benefits of SEO
- Get more Traffic!!
Good SEO pulls-in quality traffic, and the traffic leads to conversion and ultimately to stronger and improvised SEO.
Understand this point with an example: When you go online and search for a particular problem like “SEO meaning,” the search engine will revert to the most updated and optimized website list as per your searched keyword, and from the list, you can choose a website and get your solution and answer.
Here, the solution-seeking audience is quality traffic pulled towards the best-optimized website and is already interested in your products or services.
- An Economical Marketing Tool
While marketing any product or service is a huge expenditure for an organization, SEO stands-out to be a low-cost marketing tool where the business invests in its products, services, and website.
The audience landing on a website from a search engine result has a higher conversion percentage than visits from random ad pop-ups advertisement tools.
- SEO: A facilitator to other Marketing tools
Leveraging SEO to collect data from your website’s audience visits through analytical tools and using the same extracted data to understand your targeted audience and build your marketing strategy is one of SEO’s biggest benefits. Linking the extracted data of leads can reap major achievements when tied with the business’ –
- Content creation
- PR
- Influencer marketing
- Social Media Marketing et al.
The website data and building research contribute to the overall marketing of the product and services, targeting the prospective audience.
- Be the answer to your Audience’s search– An optimal solution providing a website is the key to Brand Awareness and Equity. Your business offerings can be the best in the market, but does your target audience even know of your existence? Use Local SEO Brisbane for Brand Awareness and the answer to the audience’s search.
In the age where Google search results have the highest credibility in customers’ eyes, SEO provides a heightened platform for the brand to create awareness and earn credibility. For a few marketers, the biggest advantage is that it enables them to earn new customers without paying for ad space
After learning about SEO benefits, there is no reason not to optimize your site.