One of the main advantages of digital marketing is the wide variety of techniques and strategies that can be used for its success. One of the most important is SEO which can be handled by catapult revenue for instance, which you probably already know. So, if you still have any doubts about it, understand well what SEO is and its importance for digital marketing.
What Is SEO?
The acronym SEO, in English, means Search Engine Optimization. That is search engine optimization. It is a set of actions, techniques, and practices that aim to keep your website or content among the top positions in search platforms. These techniques can be used for any search engine, but let’s focus on Google, the most popular.
A significant advantage of SEO is that it focuses on non-paid media to reduce digital marketing costs and bring in more organic traffic. The ads that appear among Google’s top results refer to paid media, a similar but different subject.
But, after all, why is this so important?
The Importance Of SEO In Digital Marketing Strategies
Digital marketing strategies can have several goals. They can have a financial focus, bringing more sales to companies; strategic, improving conversion rate and brand presence; or even customer focus, increasing customer satisfaction and decreasing service calls.
The benefit of this type of action is that it can address all these problems with tools that seek to achieve the above objectives. So, SEO always ends up being a vital part of the larger strategy. First, you need to be seen to be successful, so these actions seek to ensure a good position on Google so that brands are more seen, goals are met, and companies can have a stronger online presence.
This idea comes from consumer behavior. Whenever consumers have a question, desire, or problem, their immediate reaction is to Google and look for answers. This is a common behavior that it’s become a habit, and smartphones are practically an extension of our bodies.
The purpose of SEO is to respond to this behavior and ensure that whenever the user searches according to the content of a particular company, it will be one of the first to appear in the result. That’s why SEO is such an essential point for digital marketing strategies. Good ranking ensures more viewing and means more credibility, which increases the possibility of positive interaction.
Another objective of digital marketing strategies is to reinforce the company’s authority and demonstrate to the public that it has the know-how to solve your doubt or problem. This is one more point that SEO techniques try to make very clear.