Responsible for taking care of communication and relationships, the social media manager is the one who plans, operationalizes, interacts, and analyzes the results of actions on digital channels. Therefore, it has become more and more requested.
What Does It Entail?
Not in vain; professions involving social media management were listed as promising! The Social Media Manager tops the list of emerging professions in 2020, according to LinkedIn, in addition to bringing in 12th place the role of social media assistant, indicating that professions linked to these channels are here to stay.
Although there is a specific appearance of spontaneity and improvisation at work, managing social media is far from an “intuitive” or just creative activity. To do well in this area, you will need a good dose of curiosity, research, a lot of planning, and talent to deal with numerical data in a pragmatic, dynamic and precise way.
This is because social media also interacts with the public in the role of community manager, a variation of the position in which the professional is responsible for the relationship and for managing communities, developing strategies for a consolidated brand image.
Sometimes, the professional also needs to develop skills in designing and even managing an ad campaign (called social ads). Yes. All these functions take turns in just one working day. Add to that the fact that the market changes quickly. Every day, there is something new or something different on these platforms. It’s great to be an adaptable professional too.
What Does A Social Media Manager Do?
The social media manager is responsible for positioning the brand according to its attracting, retaining, and engaging the public in these channels. Social media management helps companies improve their digital reputation, become a market reference and, consequently, sell more. This professional is an intercessor for the company’s interests and its customers.
Therefore, the social media manager needs to be multidisciplinary, have organization, creativity, and mastery of technological tools that help speed up the work. Creative capacity is the basis of everything, but it doesn’t make an excellent social media manager by itself: it is necessary to reconcile very different skills, have an analytical profile, and flexibility to keep up with all the changes in each of these channels.
He can also boost publications (social ads) and reach more people. Sponsored posts increase the reach and frequency needed to drive customers through the marketing funnel. The two main tools for managing social media are Google Ads and Instagram/Facebook Ads at allegromediadesign.com.