We all know that without digital marketing, creating a successful business is an uphill task, and if your business happens to be a shopping cart website, then search engine optimisation is an absolute must. How your customers find you with an online search is something you need to focus on, and the majority of your customers would likely be the result of a Google search, with some referrals.
Search Engine Optimisation
SEO for short, this is designed to improve a website’s rankings within a Google search, and with literally millions of people buying online daily, the higher your ranking with the right search terms, the more visitors you will receive. This service can only be carried out by a skilled SEO specialist, one that fully understands Google’s complex algorithms, and there are several strategies the expert would use to achieve the objectives. The first thing to do is identify the most popular search terms used by the online consumer when searching for your products, plus there would be geographical location tags to refine the search, and these terms would be inserted into the right locations on the website, in order for Google to be aware of its existence.
Another very effective way to drive traffic to a website is to commission professionally written blogs that are posted on top-rated independent blogging sites, with a very high volume of readers. If you wanted blogger outreach in Australia, for example, an online search would direct you to a leading SEO provider and they would have a range of blogger outreach packages ranging for a few to many, indeed, some companies do so well from blogger outreach, they have a permanent monthly order of blogs that contain links to their websites. As with social media, blogging is a serious business and by enlisting the help of some of the best, your links can be presented in a natural and engaging way to a large audience of online readers.
A good SEO company would first carry out an online audit to determine a new client’s online status, then they would compile an aggressive digital marketing plan that would include SEO, blogger outreach and a few other strategies, all designed to do one thing – drive traffic to your e-commerce platform. If sales are not what they could be, perhaps it is time to call in some SEO specialist to boost your traffic.